Fashion on the fly

March 20th, 2009
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This past Monday, I photographed the Project DisFUNKshion fashion at Windward Mall.  As always is the case, I was pressed for time, as I had a baseball game to shoot immediately after in Aiea.  A nice setup, metering of lights, and location scout is always a luxury I seldom ever have, so I compensated by using both ambient and speedlites to shoot my portraits.  The three models, Nalani, Marc, and Mandy, were wonderful to work with and very cooperative.  Here’s three shots to illustrate the variety of approaches when shooting a fashion assignment such as this.

LIT:

 

Mandy McGarry, left, and Nalani Ravelo wear spring fashion by Wet Seal, photographed Monday, March 16, 2009 at Windward Mall, part of the 2009 DisFunkShion show.  (Jamm Aquino/Honolulu Star-Bulletin).  Canon EOS 1D Mark IIN, EF 15 f2.8 fisheye, 580EX speedlite x 2, triggered with a Canon ST-E2 wireless transmitter. Exposure mode:  Manual, ISO 50, 1/250 @ f8.0, daylight whitebalance.

Mandy McGarry, left, and Nalani Ravelo wear spring fashion by Wet Seal, photographed Monday, March 16, 2009 at Windward Mall, part of the 2009 DisFunkShion show. (Jamm Aquino/Honolulu Star-Bulletin). Canon EOS 1D Mark IIN, EF 15 f2.8 fisheye, 580EX speedlite x 2, triggered with a Canon ST-E2 wireless transmitter. Exposure mode: Manual, ISO 50, 1/250 @ f8.0, daylight whitebalance.

AMBIENT:

 

Mandy McGarry wears spring fashion by Hot Topic, photographed Monday, March 16, 2009 at Windward Mall, part of the 2009 DisFunkShion show.  (Jamm Aquino/Honolulu Star-Bulletin).  Canon EOS 1D Mark II, EF 24-70 f2.8L at 50mm, Exposure mode:  Manual, ISO 50, 1/200 @ f2.8, Daylight whitebalance.

Mandy McGarry wears spring fashion by Hot Topic, photographed Monday, March 16, 2009 at Windward Mall, part of the 2009 DisFunkShion show. (Jamm Aquino/Honolulu Star-Bulletin). Canon EOS 1D Mark II, EF 24-70 f2.8L at 50mm, Exposure mode: Manual, ISO 50, 1/200 @ f2.8, Daylight whitebalance.

MIX OF BOTH:

 

Marc McGarry wears spring fashion by Hot Topic, photographed Monday, March 16, 2009 at Windward Mall, part of the 2009 DisFunkShion show.  (Jamm Aquino/Honolulu Star-Bulletin).  Canon EOS 1D Mark IIN, EF 16-35 f2.8L at 16mm, 580EX speedlite triggered with ST-E2, Exposure mode:  Manual, ISO 50, 1/250 @f5.0, Daylight whitebalance.

Marc McGarry wears spring fashion by Hot Topic, photographed Monday, March 16, 2009 at Windward Mall, part of the 2009 DisFunkShion show. (Jamm Aquino/Honolulu Star-Bulletin). Canon EOS 1D Mark IIN, EF 16-35 f2.8L at 16mm, 580EX speedlite triggered with ST-E2, Exposure mode: Manual, ISO 50, 1/250 @f5.0, Daylight whitebalance.

Mixing it up allows the page designers plenty of variety, much like preparing a multi-course meal.  Situationally, shooting in the crowded mall is always a challenge.  Everyone is watching as you work.  Using the lights to isolate the subject eliminates the cluttered mall background.  For a few of the shots, I was looking for an urban look to match the clothing the models were wearing–that was as easy as wandering outside, around the corner, and into the service entrance alley!  After about 50 minutes of solid shooting and 6 different outfit changes, it was off to baseball.

2 Responses to “Fashion on the fly”

  1. Tino:

    Those are great shots! Great models and outstanding composition.


  2. james nachtwey:

    need to study david hobby’s strobist site

    are u going to try for eddie adams soon ?


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