Designers now depend on meteorologists
Friday, December 7th, 2007 by Nadine KamInteresting story in the New York Times last Sunday on fashion companies now employing meteorologists to help them track the weather.
They’re trying to stave off losses and get a better idea of how hot or cold winter is going to be each year, and doing things like buying weather insurance to deal with losses from uncooperative seasons.
Hawaii is just a tiny microcosm of the big fashion picture, but this was the first year I felt zero incentive to get out of summer threads because, until the recent spate of rain, it was just as hot in October and November as June.
When it did start raining last week, some people at work were amazed by the change in the casual office uniform, saying, “What’s going on? Everyone looks so nice.”
Nadine Kam photo
Ready for rain.
The rain makes the simplest tasks miserable here, but a lot of people did find an excuse to layer and put on a nice jacket. I could finally wear red plaid I picked up at one of my favorite boutiques — Seaplane — in Portland, Ore., on 23rd St. The sweater is also from a green boutique in the heart of downtown Portland, though its name escapes me.
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Here are a couple more weekend sales events that came in too late to get into yesterday’s paper:
>> Alliway holiday party: Takes place 4 to 9 p.m. tomorrow, Dec. 8, with 25 to 50 percent off Alliway jewelry and 10 to 30 percent off everything else in the store. A purchase of $40 or more will get you a coupon for $20 off Alliway jewelry in January. There will also be a raffle for items worth $100. Alliway is at Ward Warehouse. Call 589-1141.
>> Soleil holiday fashion bazaar: Takes place 10 a.m. to 2 p.m. Sunday at 909 Kapahulu Ave. The event will feature a few local designers such as Roberta Oaks, Keaolpiko, STK Bikini, Cirque, and Lily Lotus, with 20 percent off the entire inventory. There will also be Christmas cookie decorating and a gift-wrap station.





















