Archive for March, 2010

Valerie Joseph Shop A Le’a finale

March 30th, 2010


Nadine Kam photos
Valerie Ragaza-Miao takes her bows after the show. Her parents were in the audience taking photos.

Valerie Joseph closed Ala Moana Center’s Shop A Le’a event with a fashion show at Centerstage at 4 p.m. March 28, featuring flirty printed dresses and knit separates.

Adding to the drama was body art created by Dr. Wiz reflecting one of the key trends of the season. Fascination with street/tattoo art is reflected in everything from temporary glitter tattoos to patterned, textured legwear or stockings bearing tattoo imagery.

Now that more people are trying to simplify their wardrobe, legwear (see last photo) is one way to dress up a basic outfit to create high impact — whether through color or pattern — with the least expense. Gotta love that!

Video link for iPhone


Joseph Miao, the Joseph behind Valerie Joseph, with fashion show coordinator Loreena Carinio.

Makeup by EJay included feathers and rhinestones, while body art, below, was created by Dr. Wiz.



Models step out for the finale.


I stopped a couple of models for a photo before they headed back to Valerie Joseph for an in-store event. By then they had lost their Deuces footwear and were in slippers, so warned me not to shoot their feet.


Spotted @GypsyRaven in this tattoo-print hosiery, from a Leg Ave photo on, Sunday afternoon before the fashion show.

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Shop A Le’a fashion show

March 30th, 2010

Video link for iPhone

Ala Moana Centerstage was the scene of three 2010 spring retail runway shows over the weekend, part of the center’s annual Shop A Le’a spring shopping event.The first show took place 5 p.m. Saturday, and in case people missed it, repeated at 7 p.m. and again at 2 p.m. Sunday.The show was presented by Ala Moana magazine, and produced by Amos Kotomori with an assist from the Honolulu Community College Fashion Society. Hair and makeup was by Hoala Salon and Spa, formerly Aveda.

The show was billed as the magazine sprung to life, with eight segments built around some of the season’s trends, and those who saw something they liked on stage could head over to the stores to shop for the items.


On stage, from left, Kamakoa Page, Marisa Gey and Brigitte Patton.


Nadine Kam video still
Calli Wagner in a dress from Betsey Johnson during the show’s “Glamour Girl” segment.

Here’s a rundown of what was presented:

Be Green: Bikinis from Splash! Hawaii and menswear from Kahala.

Tropical Punch: Isle-inspired fashion by DKNY, Kahala and Caché.

Cut it Out: Sexy, skin-baring styles from BCBG Max Azria and Bebe.

Natural Wonders: Nature-inspired prints from Banana Republic, Chico’s and Tapestries by Hauoli.

Geometry Class: Graphic designs and stripes from Banana Republic, T&C Surf Designs, Bebe, Max&Co. and 7 for all Mankind.

Strait-Laced: Lace accents from Wolford and BCBG Max Azria. (Yeah, yeah, the sign on the video reads “Straight Laced,” but I couldn’t let the spelling error pass. It’s one of my peeves.)

Art Major: Painterly prints and boho style from Max&Co. and Michael Kors.

Glamour Girl: Flirty, feminine apparel and accessories from T&C Surf Designs and Betsey Johnson.

Check the video for sights and sounds.