By Nadine Kam
As part of a cover feature in the February issue of Oprah Winfrey’s magazine, O, Hawaii’s Allison Izu Song is the featured designer for petite jeans.
The article, entitled “Jeans That Make you Look 10 lbs Thinner and Other Denim Miracles” shows readers, “How to Wear Denim Now” and answers questions like, “Can I Wear Flared Jeans If I’m Short?” The answer to this petite woman’s dilemma, on page 69, is Allison Izu’s Chinatown trouser.
The magazine replies,” Yes! but don’t take regular flares and hem them. It will throw off the proportions. Try petite flares by Allison Izu, who designs a clothing line for women 5′6″ and under.”
Of course, petites in Hawaii have known about Allison since she was preparing to launch her brand in 2007 (archives.starbulletin.com), but there are petites across the nation who are undoubtedly hungry for the right fit as well. The magazine has only been on stands for about two weeks and Allison has already received numerous orders for the featured jean, as well as, other new styles all manufactured in Hawaii.
Allison says, “I dont know what to expect or how this will impact our brand, I am just trying to be in the moment and ride the Oprah wave!”
To celebrate the moment, she is extending her new year offer of a 30 percent discount at ShopAllisonIzu.com, with the code: NEW2012.
Due to Oprah writeup, she brought back the Chinatown Trouser, with pin tuck; as well as the Honolulu (formerly the Luana-lulu, wide leg, high-waist trouser); and the Hotel (formerly the Kolohe Welt), straight skinny.
All with new details and in new fabrics, she says, including soft, comfy lightweight stretch chambray, and all made in Hawaii after some setbacks in dealing with manufacturers in China and L.A.