By Nadine Kam

I get a lot of very formal invitations in the mail, so what does it take to stand out? The 30th anniversary at Betsey Johnson postcard caught my eye because of its girly, hand-done touch, although I was a bit confused at first because I actually know someone named Betsy and immediately thought, “Oh, Betsy’s having a birthday party at Betsey Johnson,” which is just the sort of thing she’d do.

Turns out, it was 1978 when Betsey Johnson and her business partner and CEO Chantal Bacon officially launched the Betsey Johnson brand on her birthday, Aug. 10 (making her a feisty, dynamic Leo—which even explains her red mane!), and the Ala Moana Center boutique will be marking the occasion with a party from 4 to 7 p.m. tomorrow, Aug. 7. RSVP to attend at 949-3500.

The Betsey Johnson 30th anniversary exclusive sunglasses with faux pearls is $95.

Betsey is offering several birthday exclusives as well, including jewelry, T-shirts, a skull cardigan, and handbag. The items will be available from the time the boutique opens tomorrow. Only a limited number of pieces will be available. Prices range from a $18 thong to $225 for a satin and tulle stiletto shoe with faux pearls, rhinestones, heart-shaped clasp and glitter sole as befitting the designer known for equal parts edginess and girlishness. Looking forward to the next 30!

This entry was posted on Wednesday, August 6th, 2008 at 2:09 pm and is filed under People, inspiration, Pop, Parties. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.