Borsalino at MAX&Co.

October 11th, 2011
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Nadine Kam photos

A photo of me taken in the Photo Ops Hawaii photo booth that was part of the MAX&Co. Il Mio Cappello (My Hat) event introducing its collaboration with Borsalino. I’m wearing Borsalino’s Milano hat.

MAX&Co. hosted an event Oct. 7 to introduce its collaboration with hatmakers Borsalino. The handmade hats, created with Max & Co.’s Fall/Winter 2011 collection in mind, are available in four styles that guests were able to try on while sitting for photos in Photo Ops Hawaii’s photo booth.

When my inner stylist noticed the Milano hat I was wearing didn’t quite mesh with my Hawaii garb, I donned one of the fur-collared jackets off the rack. A little while later, the store got its directive to make sure that everyone photographed with a hat is also wearing one of MAX&Co.’s coats. Makes perfect sense.

It was fun to play dress up. I love hats and these worked well for all who attended, including those who were shy at first, believing they don’t have “hat heads.”

The styles are:

Roma: The classic boho felt hat with a maxi brim. It’s unlined and can be folded up and fastened with a leather strap for traveling; $385.

Siena: A narrow brim felt hat with grosgrain band. Unlined and can be folded up for travel; $370.

Milano: Wide-brimmed felt hat. Also unlined and can be folded up for travel, and available in red and black; $370.

Torino: Small-brimmed hat available in two wool patterns, with nappa band and striped cotton lining; $295.

Production of each hat takes some seven weeks of labor, involving more than 50 processes.

Although the company’s golden age of hat production was from the 1920s through ’40s, when everyone wore hats (and dressed up in general), the company achieved cult status with a new audience when its men’s fedoras were featured in the 1970 gangster film “Borsalino,” starring Alain Delon and Jean Paul Belmondo, and the film’s 1974 sequel “Borsalino & Co.”

Alain Delon wears a Borsalino fedora in the 1974 film “Borsalino & Co.”

Chastity Malapit wears MAX&Co.’s  Roma hat.

The Roma has appeared in editorial from Harper’s Bazaar China, above left, to Vanity Fair, right, and Italy’s Grazia magazine.

Manca Sustarsic, left, and Young-sil Yang pair Borsalino Torino wool hats with MAX&Co. trenches. The Torino proved popular that evening because for Hawaii, it’s the least conspicuous to wear.

MAX&Co. store manager Avis Asao, right, was joined in the photo booth by her husband Gillis and stepdaughter Ashley.

Chastity Malalpit with a shopper in the Borsalino Roma.

Photo Ops Hawaii’s Joseph Abad shows how his photo booth is linked to his iPad so photos can be emailed or posted to Facebook on the spot.

Avis Asao in the Torino, with Portia Szymczak, left, in the Milano.

Tamae Erdman sits for the camera.

A shopper gets fitted in a MAX&Co. trench and Torino hat before sitting for a photo.

MAX&Co.’s fall/winter coats.

More fall/winter looks.

While we were playing dressup, I couldn’t resist trying on this knit rabbit fur hat, available in gray and brown at $130.

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3 Responses to “Borsalino at MAX&Co.”

  1. Skirt Girl:

    Great pics!


  2. Allie:

    Nadine, you look so cute!


  3. Nadine Kam:

    Allie, you’re so sweet. YOU would look so great in their hats!


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