Victoria’s Secret opens its doors
Thursday, October 1st, 2009By Nadine Kam
Nadine Kam photos
Victoria’s Secret Angel Marisa Miller will sign autographs for fans from 4 to 6 p.m. today.
I was at the opening at the Victoria’s Secret store this morning at 8 a.m. for its blessing because it’s my job to be there. What I don’t understand is why, by the time the store actually opened at 9:30 a.m., there were more than 600 people in line waiting to get in. Do they think they’re going to run out of bras? Is it a point of pride to be the very first customer? It’s not like a pop-up shop that’s going to go away overnight. Victoria’s Secret is really here to stay after we’ve patiently and agonizingly waited our turn while they opened more than 1,000 other stores around the world.
The line started at 6:30 a.m. and that’s got to make the company happy. Victoria’s Secret Angel Marisa Miller was there for photographs and interviews, and the City Managing Director Kirk Caldwell was there to welcome the store, and, filling in for our traveling mayor, to place a lei around Miller’s neck with requisite kiss. The opening, he said, is “very good news for Hawaii,” as a bright spot in our economy with such a major retailer demonstrating their confidence and commitment to the state.
If you read the story in the print edition today, you can learn about the opportunity to become the next VS Angel by entering online at VSAllAccess.com and CBS.com.
Star-Bulletin business reporter Nina Wu, in black, interviews the first people in line to get into Victoria’s Secret. The line went around the corner, between Sears and Longs, to the parking lot, and alongside Sears past Jamba Juice. As person after person entered the store, I wondered how many it could contain. (It swallowed up the former Island Snow, TheGap and Disney spaces.) They stopped the line at 500, then started admitting a few people at a time as shoppers exited.
The job is more demanding than you’d imagine, and the Angels have to have more going for them than a super body and pretty face as they also serve as ambassadors and spokesmodels for the brand. You can begin to imagine what that takes when you realize such media dynamos as Tyra Banks and Heidi Klum have served as Angels.
Kelly Boy De Lima, of Kapena, was the second person to make a purchase. Guys are quick, no-nonsense shoppers and he picked up a gift card for his daughter’s 18th birthday.

























