KICK/HI x Reebok Pump 20 launches
Friday, November 20th, 2009By Nadine Kam
KICKS/HI photos
KICKS/HI was chosen to be one of the 20 select partner shops worldwide to participate in the Reebok Pump 20th anniversary launch today.
The KICKS/HI x Reebok limited-edition Pump 20 was inspired by the beauty and strength of the ocean, drawing on the Hawaiian saying “Mai Huli ‘Oe I Kokua O Ke Kai,”which loosely translates to “never turn your back on the ocean,” with dual meanings of the immediate life-and-death force of nature, and the ocean as a resource for the life and health of the entire planet, and as such, we must not forget to care for it.
The shoe’s outsole is tan, representing the ocean sand bed. The midsole is the white caps of the waves breaking on the shore-with the blue splatter as sea spray; the upper consists of a deep sea blue to a free-dive blue to symbolize the depths of the ocean; with the tongue acting as the wave’s crest, and the Pump ball on top represente the sun on a perfect day at the beach.
The launch celebration tomorrow begins with a 10 a.m. beach clean-up at Kaimana Beach in Waikiki. Any and all friends, family and volunteers are welcome to join the KICKS/HI team as they give back to the community by bagging up trash and debris, with giveaways to volunteers courtesy of KICKS/HI, Reebok and Red Bull.
Later Saturday night, KICKS/HI and Reebok will present the “SHAKE+POP: KICKS/HI x REEBOK PUMP LAUNCH PARTY” at Thirtyninehotel, starting at 9 p.m. and going til 2 a.m. for 21 and older. Special guest DJ FOURCOLORZACK, from Seattle, will be there, as will DJs Delve, Compose and SS$olution.
Check out www.kickshawaii.com












































