By Nadine Kam

Nadine Kam photo
In Nordstrom’s Hugo Boss threads, Bruno Magli shoes and Burberry aviators, Mike Rovner made the leap from mild-mannered assistant editor and page designer to instant celeb status with these Japan visitors.
Surely you know dozens of nice guys, the kind who’s always the friend but not really the type to get the girl. Same with girls and your basic Cinderella story redone over and over in teen films and makeover shows — change the clothes, change the reaction. As much as we hate being thought of as superficial, we all carry images in our minds of who we want to be and who we want to be with and whether we like it or not, others read our clothing as the most immediate and honest expression of who we are. Sadly, people can tell lies about themselves, but appearance (i.e. clothing, hair, makeup) is a more accurate barometer of personality (or lack thereof), where you grew up, age, attention to detail, self-esteem, taste, sophistication, education and socio-economic status, etc. It’s not even being judgmental, which may come later. At the moment a person sees you, he or she is merely reading clues you’re willingly/unwillingly/knowingly/unkowingly broadcasting. And whether you know what’s happening or care, well, that says a lot too.
With the latest James Bond film, “Quantum of Solace” opening tomorrow, it seemed like a fun idea to try dressing one of my co-workers in Bond-like threads to turn him into a sexier more dashing version of himself, inspired by the latest Bond, Daniel Craig.
My first choice was sports dude Paul Arnett, who would clean up nice with a shave, haircut and clothes other than shorts. Unfortunately (or luckily for him) he’s on vacation. So we went with Mike Rovner. Assistant editor. Clean cut. Nice guy. Married, happily, with children. Middle-aged. In other words, the kind of guy no woman looks at twice. (Sorry, Mike! … It could just be me. I always did like the bad boy, to my detriment.)
I didn’t intend for it to be a sociological experiment, but as soon as we got him into his first outfit of a Hugo Boss pullover and jeans, with the help of Aloha Agency’s Andrea Galvin, Nordstrom’s Milton Taira, Trevor Isabel and Sharon Schmidt, he attracted the attention of these two Japanese visitors who wanted to take his photograph and took turns being photographed with him. Totally unexpected, but cute.
You can see our stories in the Nov. 13 print edition. The point of my story is that men don’t have to look or be like Bond to appear more attractive, and although we went with higher-end threads, updating a wardrobe with a few key pieces doesn’t necessarily cost much.

Mike Burley photos
We treated Mike as the star as well, opening doors for him, carrying his shoes and making sure he didn’t lift a finger as far as setting up lights and moving furniture.
Of course that changed after the last shot, as you can see Mike, still in an Armani Collezioni tuxedo, carrying the light stand and umbrella, with Trevor Isabel also moving a flash stand behind him.


Not as graceful as Bond, but a real trooper, scaling the wall on roof of the Nordstrom garage.