Your photo for Jimmy Choos
Thursday, November 5th, 2009By Nadine Kam
Sample entries at www.jimmychoo72.com.
Hey shoe lovers, put your head to work and you may win seven pairs of shoes and two handbags from Jimmy Choo.
The shoe company has partnered its Project PEP with the Elton John AIDS Foundation to support funding of the Simelela Rape Centre in Cape Town, South Africa, which provides victims of abuse with the HIV preventative PEP
medication (Post Exposure Prophylaxis) as well as other medical, counseling and legal support.
Proceeds raised by sales of a Jimmy Choo Project PEP capsule collection with punk rock print will enable the clinic to stay open day and night providing 24/7 access to treatment.
Sample entry by Tigzy.
To build awareness for the project, the public is being invited to submit photographs reflecting the PEP campaign slogan, “You, Your Shoes and 72.” The number reflects the time frame for administering the life-saving treatment, which must take place withing 72 hours of exposure to HIV.
Visit www.jimmychoo72.com to see more entries and enter. The deadline is Dec. 7, 2009.
Here’s a look at one possible grand prize, for encouragement. The overall winner will be given the ultimate Jimmy Choo VIP experience that includes a visit to the VIP Room at Jimmy Choo Headquarters to select seven pairs of shoes and two handbags of your choice. (Note that choices may be restricted due to availability and this offer does not include exotic skins or jeweled items.)
There will be 11 other place winners, with the second place winner receiving the medium sized Project PEP capsule collection Stevie bag below, valued at $795. One hundred runners up will receive a Project PEP Eco bag.











































