Clarisonic, Kinerase beauty … and the geeks!

July 25th, 2009
By Nadine Kam

clarisonicanemone flower

Clarisonic
The Clarisonic and anemone flower that is the not-so-secret-anymore ingredient in Kinerase products.

Stopped by Sephora Ala Moana last night for a quick demo of the Clarisonic, the deep-cleaning sonic-care brush that massages your face as it cleans.

The demo was in conjunction with Kinerase, a powerful protection-oriented brand. The event introduces its new PhotoFacials Sun Damage Reversal System, with a starter kit valued at $143 selling for $100. The secret ingredient in the products is kinetin, an antioxidant derived from the anemone flower, which keeps the petals hydrated.

Brands often partner with Clarisonic, because the deep pore cleaning increases the efficacy of any serum or moisturizer you do use. Removing all the dead cells and dirt allows products to penetrate better.

The event repeats at the Ala Moana store from 1 to 6 p.m. today, and at the Pearlridge Sephora from 1 to 5 p.m. Sundays. Appointment spots may be full, but you can always watch and ask questions.

The first time they were offering demos, I didn’t have time to go through it. This time I tried it on my hand because I didn’t want to take off my makeup. Such a bother to reapply, and I was off to Pecha Kucha at Linekona School, where Bytemarks’ Burt Lum was naming his picks for Hawaii’s Top 20 Social Media Geeks, and I was one of them! Thanks Burt!

pecha kucha

My giant face on screen.

I found myself in the company of people I’ve met through work, but also, many people I’ve met strictly through Twitter. I later cornered Burt to ask him the whys of his human, non-database analytics, and he said he was looking for successful personal branding, community profile and active promotion of social media. As part of the old media guard branching into new media, I see that as a responsibility anyway, dragging my MSM peers into this new world order, as well as guiding mainstream readers through this territory.

Here’s his countdown, as borrowed from L.P. “Neenz” Faleafine’s Pono Media Web site. Names are followed by Twitter IDs should you wish to follow along.

20. Burt Lum @bytemarks
19. Judi Clark @judico
18. Ryan Ozawa @hawaii
17. Christa Wittmier @supercw
16. Ian Kitajima @ikitajima
15. Donna Nakasue @champuru
14. Liza Pierce @amauiblog
13. Jared Kuroiwa @KGMB9
12. Dan Leuck @dleuck
11. Greg Yamane @geewhy / Susie Collins @thecanaryreport
10. Todd Cochrane @geeknews
9. Roxanne Darling @roxannedarling
8. Vernon Brown @vbrown
7. Paula Bender @lavagal
6. Mitchell Dwyer @scrivener
5. Melissa Chang @melissa808
4. Nathan Kam @nathankam
3. Nadine Kam @fashiontribe
2. Andy Bumatai @andybumatai
1. L.P. “Neenz” Faleafine @neenz

Congrats all!

I still meet so many people who don’t know anything about Facebook or Twitter beyond the brand names. The best way I can describe it is that it’s like a parallel universe to the mainstream world, where people are meeting, conducting business and creating partnerships and events that pop up in the mainstream.

There are still so many people who tell me they’re afraid of social media because they’re afraid of loss of privacy. Well, guess what? The information you’d probably want to keep most private is already online in public data bases.

For the rest, your habits and goings on, you need only share what you want to share. If you’re attending an event, you can talk about it after the fact if you fear that someone will stalk you while you’re there.

For me, making the leap has been easy because I’ve been in media for so long, I’m accustomed to scrutiny and criticism. To some extent, you have to develop a tough skin for this business, but social media is what the name implies, social, so the community is a friendly one. And I find it’s a little more honest than meeting someone in person sometimes. You might take three to six months to forever to get to know a person in real life (IRL), trying to break through a facade, but on Twitter there’s more of a meeting of minds apart from the purely physical that cuts through any public reticence or formality. I meet a lot of people through Twitter, and when we finally meet in person, we already have a lot to talk about because we know what the other is doing, working on, what foods they like, what music and movies they like, etc.

I don’t think you’re giving up vital, secret information when you share that kind of thing. Just don’t talk politics. Real world rules apply.

One more thing to consider is that if you have any kind of public profile, it would also be best to take control of your online identity before someone else commandeers it. I would feel more paranoid not knowing what’s going on in than in participating in the online world. Increasingly, it’s becoming just one more form of correspondence, no different from picking up the phone and calling someone.

Yes, there will be stalkers. The networks awaken any stalker tendencies you may have. Most of the time it’s just harmless normal curiosity about others’ lives.

Also, during the evening, Evil Genius presented a slide show of his adventures with typography and fonts, Scott Wilson gave voice in favor of light rail vs. current proposals, and filmmaker Gerard Elmore gave a video presentation on life’s WTF moments, which was pretty hilarious, including the rise of Sarah Palin, Tom Cruise’s meltdown moment with Oprah and a David Hasselhoff finale.

But, that’s what Pecha Kucha is about, talking story, sharing a wee blether moment if you’re Scot’ish, and sharing ideas. As Burt puts it, we all have voices that need to be heard if we are to change our community, the world, for the better. And social movements can start just as easily online now as IRL.

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4 Responses to “Clarisonic, Kinerase beauty … and the geeks!”

  1. cw:

    burt was so funny last night racing through that list. “she’s small. she’s fiesty.”
    i loved matt yee too. omg, when he described the lettering as “mind-fckish” to all those museum people. and DOUG! haha. love love love pechakuchaaaaa


  2. A Maui Blog:

    Thanks Nadine for this post. It’s nice to read more about the Pecha Kucha 5.0 Night, as I was not able to come. I was tickled and honored to be included in the list. I love the way you described the social media: “it’s like a parallel universe to the mainstream world, where people are meeting, conducting business and creating partnerships and events that pop up in the mainstream.” :)

    Nice meeting you via Tweet and Blog – aloha!


  3. Nathan Kam:

    Nadine, after reading about your Pecha Kucha experience, I’m really bummed I couldn’t make it. Hope there’s a next time soon. Congrats on making the list. Two Kams next to each other like that is a good look. ;-)


  4. Roxanne Darling:

    Wwo what an eclectiv post! Love how you are spreading the word nadine.

    And now I am curious about this skin treatment…mine could use a 2.0 upgrade for sure!


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