Diesel’s 30th calls for Dirty Thirty denim
By Nadine Kam
Diesel
3oth anniversary “Dirty Thirty” jeans are available today, Oct. 10, only.
Diesel is marking its 30th anniversary today with the unveiling of its one-of-a-kind ‘Dirty Thirty’ jeans, available for one day, today only, at select Diesel stores nationwide, including the Ala Moana Center and Kalakaua Avenue stores.
As a thank you to fans for their loyalty and support, Diesel is offering the premium denim for $50. (Diesel jeans usual entry price point is $160.)
‘Dirty Thirty’ denim will be available in two styles: Matic for women and Heeven for men. They feature detailing such as a back patch with the xXx sign in Roman numerals to commemorate Diesel’s 30 years, along with the words “Dirty Thirty.” Buttons are customized with “Diesel 1978.”
The limited-edition jeans have already sold out in most of Europe and Asia.
