Dueling designers at Target, H&M

November 30th, 2011
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H&M video
Marni’s Consuelo Castiglioni styles models in her creations for H&M.

One more reason for Christmas to be over and done with: Come 2012, spring will be full of lightness and color, and budget consumers—just about everyone these days—can look forward to creations by fashion darlings Jason Wu, for Target, and Marni, for H&M.

The Jason Wu for Target collection is an exclusive, standalone, limited-edition designer collection that is not part of Target’s GO International or Designer Collaborations programs.

Wu’s collection, due Feb. 5, 2012, will reflect his “aesthetic of feminine sophistication, with a mischievous nod to the 1960s,” the designer said in a press release.

Pieces will range from $19.99 to $59.99 for apparel, and $19.99 to $49.99 for handbags and scarves. Images are due in January.

Marni founder and creative director Consuelo Castiglioni with Margareta van den Bosch, H&M creative advisor.

Not to be outdone, H&M will be offering a spring designer collaboration with the Italian brand Marni, which some would consider on par with Prada for its original, inventive and intellectual approach to fashion.

Marni’s founder and creative director, Consuelo Castiglioni, has created a spring collection for H&M for women and men that captures the spirit of Marni, full of lively African-inspired print.

“As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic and adding sporty utilitarian elements,” Castiglioni said in a press release.

The silhouettes are all Marni staples, with full pleated skirts, dresses, cropped pants and jacquard knits, in fabrics that range from silk to crisp cotton poplin. To complete the look, the collection also includes jewelry, shoes, bags and scarves.

I’m particularly interested in the chunky jewelry I’m seeing in the Marni video. I love the drama and arty quality of Marni jewelry. Just wondering about the quality and materials used in the H&M collection, vs. pure Marni.

The collection will be available from March 8, 2012.

Consuelo with more of her prints for H&M.

One of Marni’s men’s styles for H&M.

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