By Nadine Kam
Here’s a Fashion’s Night Out guest post with photos from University of Hawaii APDM graduate Katlin Taosaka, who’s now living in New York and working for rag & bone, among other things: (Thanks Katlin!) You can keep up with her sightings and finds at http://urple.blogspot.com/
By Katlin Taosaka
This year’s Fashion’s Night Out was madness! There were a ton a great events to choose from in NYC, and I was working at one of them, at the rag & bone store in SoHo for our Mercer Street Block Party with 3.1 Phillip Lim, who is two doors down from rag & bone.
We had two food trucks parked outside serving Blt Burgers and Van Leeuwen Ice Cream, and gin cocktails by Bulldog London Dry Gin being served inside the stores.
As soon as the doors to rag & bone were unlocked at 6 p.m., there was a steady stream of guests coming in, not really wanting to shop, but just to admire rag & bone’s stellar F/W 2010 collection while on their way to get free gin cocktails at the back of the store. It seemed like the women were the only ones really interested in purchasing something, with a lot of them trying on our Londsdale Waistcoat, a curly wool vest with leather trim and horn toggles.
I only saw a handful of transactions being made, including a men’s tie, our super comfy Peruvian cotton T-shirts and a beautiful gray women’s blazer with navy lapels and quilted elbow patches.
Revlon Cosmetics partnered with us on the event, and had their artistic director Gucci Westman, who is also the wife of rag & bone co-owner, David Neville, perform makeovers throughout the night.
We also had Revlon spokesmodel Halle Berry stop by for a brief and chaotic 30 minutes. As soon as she arrived, she beelined to a roped-off section at the back of the store to do a video interview with Gucci Westman for Revlon. After a photo op with press, Halle posed with fans in the photo booth built specifically for this night. After posing with only about a dozen or so fans, the camera mysteriously broke and there was no idle time to be had, so Halle was off again, presumably on a flight to London.
David Neville and Marcus Wainwright, the co-owners and designers of rag & bone, also arrived at about the same time as Halle and the party continued till about 11 p.m., with tons of people mingling throughout our tiny store, and even more people waiting to just get inside.
Co-owners David and Marcus won the CFDA Award for menswear this year. Fans rush in to pose for a photo.
My first Fashion’s Night Out in New York was lots of fun, though I wish I could’ve checked out other stores, and I’m really excited to see how everyone will top their respective events next year! Parties that are centered around shopping can be a tricky thing, but I think that Fashion’s Night Out not only promotes the industry, but also pushes companies to creatively and successfully expand upon their normal retail functions.
Between handling the crushing crowd and making sure no one spilled gin on our fall merchandise, here are a few other pictures I was able to snap from rag & bone’s Fashion’s Night Out event: