Josie Maran drops by Sephora
By Nadine Kam
Nadine Kam photo
Josie Maran, left, and Soledad Alberti were at Sephora Saturday to introduce Josie’s self-named green cosmetics line.
Model/actress turned eco-entrepreneur Josie Maran visited Sephora Saturday afternoon to talk about her line of eco-conscious cosmetics.
She and makeup artist Soledad Alberti helped perform makeovers on Sephora shoppers, including one prom goer who showed Josie a photo of her green gown and was hoping to get a cosmetic match for her event that night.
The line was a hit with women in search of low-maintenance, natural-looking makeup. And the line’s organic ingredients was a plus, as well as its luxurious feel.When she talked earlier about the line’s biodegradable packaging, I thought it had to do with boxes, but it extends to the metallic-looking compacts as well, which she said is made from corn.
Josie’s next project is a green lifestyle TV program.
There seems to have been a lot of progress made on the green front now that the movement has picked up mainstream momentum over the last two years. People are buying less, too, because they have less money. It’s good that people are thinking about all these things, but contraction is a rough thing on the economy. I feel like we have to go back to a 1970s lifestyle before we can start living in a sustainable way on a human and planetary scale. That’s a long way backward to recovery and right-sizing our relationships with things.
