By Nadine Kam

Nadine Kam photos
After the Nordstrom Beauty Trend Show, Gail Shiraishi, left, and Melissa Chang show the gift bags women received for attending.

Nordstrom hosted its first Beauty Trend Event Saturday morning, which had hundreds of women waking up early on the weekend for a live 7:30 a.m. QVC-like introduction to some of the newest beauty products on the market.

The lineup was nowhere as crazy as last year’s grand opening tailgate event, just because seating was limited to the first who paid $15 to attend, but there were still a lot of women in the house, who made their way to the third floor through a gauntlet of cheering Nordstrom employees.

There were a few pieces of clothing by BCBG Max Azria, Laundry by Shelli Segal, Sue Wong, Radio Fiji and Trina Turk shown during the event, but the focus was on the face, with presentations divided into three segments of videos and live information sessions on Beauty Trends, Beauty Secrets and Beauty Values. A show of hands revealed only a few of those in the house had ever attended one of Nordstrom’s beauty events on the mainland.

Midweek style editor Yu Shing Ting is in the chair talking with Jamie O’Banion, president and co-creator of the Organicare line of organic skin care.

There were about a dozen presenters delivering quick, exuberant pitches and giving away various kits and sets that would be available for purchase on the sales floor immediately following the presentations. About 24 brands, from Chanel to Dr. Zein Obagi’s Z.O. Skin Health, were offering gifts with purchase. A lot of the new textures and blendability factor of new products are amazing, making the intro of sheer color to one’s look virtually dummy proof.

Two views of model Connor Lane, at Nordstrom Saturday, and at right, in a Bravo photo from “Project Runway.” I worked with him on a photo shoot for the February-March edition of HI Luxury magazine. You can pick up the magazine on newsstands; the photos go online in April.

Model Connor Lane was tasked with delivering the prizes to the winners, while dressed in clothing from Nordstrom’s men’s department. Those with a sharp eye and good memory might have seen Connor in the Season 4 “Project Runway” (Christian Siriano’s season) episode featuring Tiki Barber and a menswear competition. Connor was dressed by Elisa Jimenez in an ochre velveteen vest with dark-gray pants and brown long-sleeved shirt. The rest of us know Elisa only as the crazy “spit girl,” but Connor said she was fine to work with. It’s just another case of reality TV hyping overemphasizing one strange incident.

Makeup stylist RC Stephens of NARS and Hank Hoffman, National Artistry Trainer for Smashbox Cosmetics, delivered high-energy presentations worthy of their runway ready brands. Hoffman was the last to work the runway, so it was a little harder to get the crowd revved up. I’d say most women were tired, getting hungry and were probably feeling fuzzy minded by then. But their energy quickly returned with his call to check out the Smashbox beauty value kits that were being offered exclusively at Nordstrom: the company’s Smashbox’s Fashion Week Glam Box Pro Kit ($68) and Complexion Kit ($48) of season must-haves. Rushing downstairs, I saw dozens of women with the Glam Boxes in hand, as well as other kits mentioned during the event.

I returned the next day, when it was saner, for a chat with Hank Hoffman about what’s coming up at Smashbox. He’s pictured with Nordstrom’s Heather Olsen.

I shot some video of Hank for some general lessons on applying eyeliner and achieving a smoky eye, made easy with a combination of Smashbox’s gel liner and creaseless shadow. You can go to www.smashbox.com (go to “Get the Look,” then “Videos”) for pro videos of him demonstrating how to achieve different looks, along with step-by-step guides to tools and color products used.

Laila — The Essence of Norway creator Geir Ness gives Jen Yamane a hand massage with his lightly scented hand cream. Where there are hand massages, there’s always a line.

This entry was posted on Tuesday, March 24th, 2009 at 11:54 am and is filed under beauty, makeup, Face, Shopping events. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.