Local model Michelle Vawer, up for Rookie of the Year vote for her appearance in the Sports Illustrated Swimsuit Issue, is on a roll in 2012.
After writing about the issue, I heard from Hawaii designer Michele Lau, now living in New York, who said she spotted Vawer in a Kohl’s commercial for Rock & Republic denim. The new spot just started airing here as well, and if you ditched TV for other media, here it is.
Eric Wehner Photography Courtney Coleman in one of Katrina Langford’s HI State of Mind designs.
Katrina Langford is another Hawaii entrepreneur taking to Kickstarter.com as a source of funding for her clothing line, HI State of Mind.
After a fashion show fundraiser to kick off her campaign to rebrand her sustainable luxury apparel, she still has six days to raise about $3,000 toward her $7,000 goal. If she doesn’t make that goal by Feb. 26, she doesn’t get any of the funds pledged so far.
Funds raised, she says, will go toward hiring local seamstresses, that, in addition to freeing her time for design, will help provide individuals with jobs and keep production in Hawaii; allow her to purchase upcycled materials and help preserve the environment by keeping unwanted garments and accessories out of landfills; and allow her to help the economy by paying for the services of hair and makeup artists, models, photographers, videographers, and graphic designers needed to create a professional advertising campaign.