Whole lotta fugly, now in print

February 27th, 2008

fug yourself

If you like gofugyourself.com, maybe you want to cuddle up with the book, just released for $19.95.

In the season of awards, one timely arrival is “The Fug Awards,” a book from Heather Cocks and Jessica Morgan, the creators of gofugyourself.com, that regularly digs at what our favorite celebrities are wearing.

Yes, it’s catty, but most of the time, you can’t help but agree with the pair, like when they say of this photo of Scarlett Johanssen, “That is not sexy, provocative cleavage; that is what happens when a stray ostrich wanders over and gives birth to twins in your bodice.”

scarlett johansson

There are the easy targets of course: Britney, Lindsay, Victoria Beckham, Paula Abdul and Bai Ling. But no one is spared, not even those most women generally like, such as Jennifer Aniston, chided for her boring column dresses; Gwen Stefani (“deranged showgirl”); and the generally classy and lovely Cate Blanchett.

Then there are the moments when I feel vindicated and glad I have found someone to agree with me on the matter of Chloe Sevigny. Heather wrote, “It’s well-documented that we here at GFY HQ find it perplexing that so many people and publications laud Sevigny as blessed with unerring and fascinating taste. We think she’s brutal.”


Examples of Chloe Sevigny’s “unerring style.”

When so many people say something that is so wrong based on every picture I’ve ever seen of Sevigny’s ensembles in magazines, I figure there’s something that we readers are not seeing from afar. I’ve seen, for instance, top Japan models who look like the living dead in person but photograph like goddesses, and actors who look “normal” on screen, look stunning in person. My sister lives in New York and has seen Sevigny in person and said that she does look tired in photographs but glows in person, and that her style stands out as being refreshing merely by being original and different from the stock pretty frock.

I can understand that. In just the brief two weeks I was there last fall, people were so on trend, I really got tired of looking at them and tired of what I was seeing on the racks because the same styles were everywhere.


Of the sisters Hilton, Nicky and Paris, Heather and Jessica wondered how the two could be dressed so differently for the same event, guessing that one of them had to be seriously inappropriate. My guess is that the right outfit for an event, apparently at the W Hotels, had to be somewhere in between the two extremes.


That doesn’t mean I agree everyone should make the Fug Awards. Even at their worst, I like the Olsen twins’ style. When you break down their wardrobe, yeah, I agree with the Fugly girls that maybe certain combinations break rules. I think it’s OK to break the rules, if you know them. Besides, it may be humanly impossible to look camera-ready all the time and with all their money, who do these girls need to impress?

mary kate

The Fug girls write of the photo on the left, “It’s easy to imagine that Mary-Kate’s cup holds not coffee, but spare change from compassionate strangers.” I think the Olsens look cute and age-appropriate all the time. Even their bag lady worst can’t hide how cute they are.

jennifer aniston

Jennifer Aniston earned her Fug Award for attending the biggest parties in boring basics.

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2 Responses to “Whole lotta fugly, now in print”

  1. mows:

    I never understand about those worst and best dressed pics on MSN because they all look good to me. Even those pics here look ok. I don’t see nothing wrong. Fashion is such an individual thing that if you go out and break the rules then they say worst dressed and if you stay too within the rules then they say grandma dressed. I just don’t get it. Who makes the rules anyway?

  2. Nadine Kam:

    Ha, good questions! People who follow fashion religiously always feel like they know what works when they see it without really articulating the rules, which I feel follow the same principles of art and design. Essentially it’s a matter of good line, form and proportion and a balance of color. No one can really be said to “make the rules.” They fall into place based on what is pleasing to the eye, and with some color exceptions, they’re pretty universal, which is why tastemakers generally laud the same architecture, artists, and designers internationally.

    With fashion you would also have to add a social element, because it needs to be appropriate to time and occasion. Of course what is appropriate is up to the individual, and at a certain level, people at the highest echelons of fashion would tend to go against the crowd to keep pushing boundaries of what is acceptable. It’s a constantly moving target, hence the confusion. I feel your pain.

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