Former congressman Ed Case is not known for surrounding himself with a lot of political handlers, but he has turned to some advisers with interesting backgrounds in his Democratic primary campaign for U.S. Senate.
Al Hoffman, a former television newsman and public-relations executive at Hawaiian Airlines and Communications Pacific, has helped Case prepare for his debates against U.S. Rep. Mazie Hirono.
Hoffman was a media adviser to former Gov. Linda Lingle in her unsuccessful Republican run for governor in 1998. Lingle was up against Gov. Ben Cayetano and Lt. Gov. Hirono.
Lingle is the leading Republican contender for U.S. Senate.
Janet Scheffer, the president of Mana Means Communications, is helping Case with the news media.
Scheffer’s only significant prior political experience was on Quentin Kawananakoa’s failed Republican primary campaign for Congress in 2006 and his unsuccessful state House race in 2008. Kawananakoa lost to former state Sen. Bob Hogue in the 2006 primary for Congress. Hirono beat Hogue in the November general election.
Scheffer was also involved in her friend Adrienne King’s unsuccessful Republican primary campaign for lieutenant governor in 2010.