Diamond Bakery photos
The sight of Diamond Bakery Saloon Pilots and soda crackers fuels many a local childhood memory. The company is celebrating its 90th anniversary.
Diamond Bakery marked its 90th anniversary on Oct. 12, by announcing a 90-diamond giveaway that will run from Nov. 1 to July 31, 2012.
There is no limit to the number of times anyone may enter to win one of the 90 natural, full-cut round diamonds, and there are three ways to enter:
Option 1. Enter to win online at www.diamondbakery.com/90 beginning Oct. 20 by registering the “90 Diamond Giveaway” codes inserted in the following Diamond Bakery cracker packages:
>> 13-ounce soda crackers: Original, Low Sodium/No Cholesterol, and 0 Trans
>> 9.5-ounce Saloon Pilot crackers: Original and Low Sodium/No Cholesterol
>> 8-ounce Royal Creem crackers: Original, coconut, and ginger
>> 9.5-ounce Graham crackers: Original, Maui sugar, and cinnamon
>> 5 to 5.5-ounce All Natural Hawaiian crackers: Hawaiian Sodas, Maui Grahams, Hula Creems, and Waimea Wheats.
Option 2: Complete the information inserted in the special cracker packages and mail to Diamond Bakery, 756 Moowaa St., Honolulu, HI 96817.
Option 3: Join the Diamond Club at http://diamondbakery.com/diamondclub, a free rewards program.
Winning codes will be posted online at www.diamondbakery.com and on Diamond Bakery’s Facebook Page on the first week of every month. Winners will be able to redeem their winning codes for the diamonds at Kamaaina Metals and Jewelry. A photo ID will be required.
For more information, visit the Diamond Bakery website or call 847-3551.
Diamond Bakery’s factory staff, circa 1920s, when the store and factory was at 1753 S. King St., now the site of Zippy’s McCully and its parking lot.
Diamond Bakery was founded in 1921 as a dream of three friends—Japanese immigrants Hidegoro Murai, Kikutaro Hiruya and Natsu Muramoto—to create the perfect Hawaiian-made cracker. Who in Hawaii didn’t grow up eating soda crackers and Saloon Pilots out of the familiar red boxes with the golden diamond-shaped logo?
In 2009, Diamond Bakery expanded distribution of its niche-selling sea biscuits, or Saloon Pilot crackers, along the continental East Coast. Diamond Bakery products have also spread to Japan and the South Pacific.
In keeping with the trend toward healthy eating, the company launched its newest product line of Hawaiian all-natural crackers last year, available at local and West Coast health food stores, including Whole Food Markets.